Nissan has appointed Guillaume Cartier as Senior Vice President and Chairman for its Africa, Middle East, and India region (AMI) and Head of the Global Datsun Business Unit, effective April 1, 2020. Cartier, 51, re-joins Nissan from its Alliance partner Mitsubishi, where he served as Executive Officer and Senior Vice President, Mitsubishi Motors.

In his new role, he will lead the regional management committee and be responsible for business strategy and performance with all functional heads for the Nissan brand as well as assume the role of Head of Datsun globally.

Commenting on his appointment, Cartier said, “We have a strong positioning in terms of products, services and industrial footprint, as well as an opportunity to expand our Nissan Intelligent Mobility (NIM) platform and innovative approach to mobility solutions across the region. My appointment comes at a time of unprecedented change in our world today. We know these are challenging times for our industry as well as other sectors. This is when we must focus on what matters for us as a global company with a commitment to enrich people’s lives and ensure the health and wellbeing of our customers, business partners and employees.”

Prior to the role in Mitsubishi, Cartier has held several senior positions with Nissan, which he first joined in 1995, including SVP Sales and Marketing for Nissan Europe in 2013. With over 25 years serving at Nissan and Mitsubishi across multiple roles covering global and regional operations, Cartier brings a wealth of experience across marketing and sales and a keen focus on business transformation.

Nissan global Chief Operating Officer, Ashwini Gupta commented, “Africa, Middle East and India region continues to be significant for Nissan in terms of long-term growth and potential market share. Cartier brings in a wealth of senior experience from this part of the world, having over 25 years at Nissan, and our alliance partner Mitsubishi, which will be vital in continuing to drive our business forward by meeting the needs of an expanding and evolving customer base.”