Nippon Paint expands aftermarket product portfolio

by Mayank Dhingra 17 Dec 2020


Nippon Paint India, part of the Nipsea Group which is a wholly-owned subsidiary of Nippon Paint Japan, today announced expansion of its aftermarket product portfolio in the domestic market.

The company has introduced its ‘n-Force’ brand, under which it will offer a vast portfolio of non-paint consumables to complement its range of automotive paint products. The company will supply abrasives, masking tapes, fillers and putties, rubbing compounds, waxes and polishes and other related products to Nippon Paint dealer outlets spread over 100 towns across India.

Nippon Paint India says it aims to become the one-stop shop for its customers in the automotive aftermarket as demand for refinishing is on the upswing in the country. Company has set a revenue target of Rs 100 crore by 2024 to be achieved through the new n-Force brand.

According to Sharad Malhotra, president, Nippon Paint India (Automotive Refinishes & Wood Coatings), “Our paint is well appreciated in the market and Nippon Paint India is very focused on the painters. Now, through n-Force we have tried to introduce every consumable productthat a painter needs to do a great body and paint repair on a car. Our goal is to make life simpler and more profitable for our garage and body-shop customers. We have launched the brand today through the hands of the painter community and we are sure that they will help this brand excel in the market.”

Enhancing labour skills
All products under the n-Force brand are part of the Sher-e-Nippon Program – which the company claims to be an industry-first initiative that trains and upskills, enhances employment opportunities and offers great loyalty rewards to automotive painters. Any garage painter would be able to become a part of this community by downloading the ‘Sher e Nippon’ app fromGoogle play store or calling the helpline number provided on all n-Force products.

As per Siddarth Sharma, marketing leader, Nippon Paint India (Automotive Refinishes & Wood Coatings), “This range gives us an edge in the market. All products are world class and give excellent value for money. The n-Force putty andfillers are easyto apply. The n-Force waxes, compounds and polishes permanently remove scratches and offer excellent finish and gloss. The n-Force abrasives are long-lasting and have better cutting power whereas the masking tapes have strong adhesion, with no adhesive transfer.”