Nihon Parkerizing India to start local production for ‘Nox-Rust’ brand

Rajasthan-based Nihon Parkerizing India, the subsidiary of Japanese chemical major Nihon Parkerizing, is to roll out the first batch of domestically manufactured ‘Nox-Rust’, a corrosion protection product for the automotive and steel sectors, from April 2018.

The company started its operations six years ago, as a 100 percent subsidiary of Nihon Parkerizing, Japan at Neemrana with an investment of around Rs 100 crore. Its earlier JV with Kansai Nerolac Paints ended in 2012.

With the rapid growth of Indian automotive industry and its expanding client base in India, Parker Industries, Japan, another group company of Nihon Parkerizing, has entered the domestic market by forming a subsidiary company with Nihon Parkerizing India to start local manufacturing of its products under the brand name of ‘Nox-Rust’, said Y.Satomi, president, Parker Industries, Japan, during the visit.

It aims to capture a major share in the business of corrosion protection products in the automotive and steel sector. K Satomi, chairman, Nihon Parkerizing Group, who recently visited India is optimistic on the Indian market, and keen to further invest in the country.

The company currently has been supplying imported Nox-Rust products to Japanese automotive OEMs like Maruti Suzuki, Toyota, Honda, among others.

Speaking to Autocar Professional, Mukesh Mendiratta, vice-president, COO, Nihon Parkerizing India (pictured above), said: “We decided to start the localised manufacturing of ‘Nox-Rust’ brand in India to give cost, quality and service advantage to the ever growing needs of our customers in the country. The first batch of locally products will be commenced in early April this year which will be supplied to our existing customers in automobile and steel Industry. The Nox–Rust brand consists of rust preventive oils for steel sheet, cavity, hinge and engine wax for car body shells, rust preventive oils for stamping and blanking operations."

"Additionally, other products in the brand include washing oils, water-based, solvent-based oils for after phosphate and heat-treatment applications. The VCI film used in wrapping of various metal parts, helps protect it from corrosion during transit (domestic as well as export case),” said Mendiratta.

According to Shinichi Ito, sales director, Parker Industries, the various grades of Nox-Rust products combine excellent corrosion protection properties with other benefits such as water-displacement thin film, easy removability, lubricity and drawability with other process liquids.

Mamoru Takahashi, MD, Nihon Parkerizing India, added that it aims to pursue improvement for added value and cost performance. He stated that the Parker Group is working towards improving the environment, comfortability and weight reduction among others by developing new technologies and products.

Mendiratta added that going forward, Nihon Parkerizing India will also launch the newly developed technology products which includes ‘eco-friendly super low VOC wax coatings’ and ‘water-based, solvent-free, clear coatings’.