Kia India sees strong consumer demand for its latest avatar of its best-selling product; 80% bookings for top variants; 40% choose ADAS-equipped variants; ratio of petrol-to-diesel bookings is 58:42 percent.
06 Feb 2024 | 7816 Views | By Autocar Professional Bureau
Bookings for the facelifted Kia Seltos, which was launched in July 2023 with prices starting from Rs 10.99 lakh (ex-showroom), have crossed the 100,000 mark.
According to Kia India, the premium automatic transmission-equipped Seltos variants have emerged as the top choice amongst the buyers for the midsize SUV and ...
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Bookings for the facelifted Kia Seltos, which was launched in July 2023 with prices starting from Rs 10.99 lakh (ex-showroom), have crossed the 100,000 mark.
According to Kia India, the premium automatic transmission-equipped Seltos variants have emerged as the top choice amongst the buyers for the midsize SUV and account for 50% of the total bookings till date. Also, 80% of buyers have opted for top variants (HTK+ onwards), while over 40% have chosen ADAS variants reflecting the growing awareness of advanced active safety features.
The Seltos bookings trends also mirror the strong consumer preference for sunroofs in India, with 80% of Seltos buyers opting for this feature. The ratio of petrol-to-diesel bookings is 58:42 percent.
Since the Seltos’ market entry in August 2019, Kia India has manufactured over 600,000 of them, with nearly 75% sold in the domestic market.
Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said: "We are excited about the market success of the new Seltos. It stands out as one of the smartest SUV choices available, and the response from our customers resonates with this sentiment. The New Seltos is helping us consolidate our market leadership consistently in the mid-SUV segment.”
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