MRF, India’s largest tyre maker, has launched its new Perfinza range of luxury premium tyres in Chennai. The top management was present at the launch with the company’s global brand ambassador, cricketer AB de Villiers.

According to MRF, Perfinza has been developed by MRF R&D and tested extensively and perfected for luxury and premium sedan cars. Comprehensive testing, under both wet and dry conditions was conducted in India, Germany and the IDIADA proving ground near Barcelona in Spain, Europe’s most comprehensive independent testing centre.

The Perfinza range of hi-speed rated tyres is currently available for over 60 luxury and premium cars in India, backed by a specially trained network of MRF Tiretok & T&S showrooms across India. These tyres feature an asymmetric tread pattern with a silica-based green tyre technology compound and claim to offer a well balanced package of ride, handling, traction and control in all weather conditions.

Commenting on the tyre, Koshy K Varghese, executive vice-president, marketing, MRF, said, “Our R&D engineers had one word in mind when they engineered this tyre – perfection. Perfinza by MRF is a tyre  that delivers the perfect drive every time.”