MRF Ltd, India's largest tyre manufacturer and amongst the top 16 largest tyre makers in the world, along with The International Cricket Council (ICC) announced its appointment as one of the lead sponsors for the ICC Cricket World Cup (CWC) 2015.

As a global partner, MRF will now have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world. This opportunity also supplements MRF's vision to strengthen its global brand image.

Speaking at an event to announce the news, K M Mammen, chairman and MD, MRF, said: "This is a historic moment for MRF and this association is a testimony to our commitment to cricket and its spirit. It is a matter of pride to be associated with the ICC Cricket World Cup 2015, which is the pinnacle of one-day cricket. This event will be followed by millions of passionate fans not only in India but all over the world."

Commenting on the new partnership, ICC chairmanN Srinivasan said, "The ICC is delighted to welcome MRF on board as a global partner for the ICC Cricket World Cup 2015, through which the brand will reach consumers across the world. MRF is an active promoter of sports and by deciding to be associated with the ICC in challenging economic times, it has shown its faith and support in the ICC as well as its pinnacle event. Through its 'MRF Pace Foundation' Academy, which has worked alongside some of the fastest bowlers in world cricket, MRF also shares the ICC's commitment to continuous quality improvement."