Michelin has launched its first tyre brand for the passenger vehicle segment in India to be accredited with the newly-introduced star labelling programme of the government. In a press note, the company said its Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres have received the top ratings. The development comes even as the company recently received a 4-Star rating by the Bureau of Energy Efficiency (BEE) for its commercial vehicle tyre MICHELIN X Multi Energy Z manufactured in India.

Manish Pandey, Commercial Director B2C for India Region said, “After receiving the first 4-Star label for our commercial vehicle tyre recently, we are thrilled to be recognised once again with India’s first 5 Star rating for two of our most popular passenger car tyre-lines in India. For our brand, this first 5 Star rating will add greater confidence among our customers, where they will be better placed to select tyres that are fuel-efficient, safe and contribute to decreasing carbon footprint in the country.”

As part of a road map by the Ministry of Power and Ministry of Petroleum and Natural Gas for a smooth transition towards green mobility, a final notification was published in 2021, proposing that the tyres of cars, buses, and trucks meet requirements of rolling resistance and wet grip as specified in BEE Schedule 30 based on Stage-I of the Automotive Industry Standards (AIS). In layman's terms, the notification mandates that all tyres sold in India meet crucial performance and safety standards such as rolling resistance and wet grip. 

Talking about the impact of having a 5-star rated tyre, the company noted that it consumes up to 9.5 percent less fuel when compared to any other lower star-rated tyre, co-relating to lesser greenhouse gas emissions, a significant cause of global warming.

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