French tyre manufacturer Michelin announced a partnership with e-commerce portal Snapdeal for the sale of its passenger car tyres online.

The new tie-up allows customers in India to place orders for Michelin Tyres from an authorized dealer and request for fitment at a time and place as per their convenience. On the Michelin brand page on Snapdeal, the tyre Selector will help customers find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest Michelin authorized dealer for the purchase fitment appointment. Further, the tyre major will also be offering several exclusive discounts and offers like same day free fitment, alignment and balancing.

Commenting on the new platform for the sale of Michelin tyres, Mohan Kumar, commercial director of Michelin India said, “As part of our initiative to redefine the way tyres are bought and sold in India, we are pleased to bring this unique opportunity to our Indian consumers via Snapdeal. Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline. For consumers, this would mean a quality guarantee on the fitment process, which is critical for tubeless tires.”

Badal Malick, vice president, Omni Channel, Snapdeal said, “We are excited to partner with Michelin to offer the most seamless experience to our customers for tyre purchase and fitment. Our recently launched omni channel platform ‘Janus’ will deliver the convenience of online product discovery and offline installation services at the nearest location. We are confident that this unique first-of-its-kind service for this category, will deliver real value for our customers.”

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