MG Motor India is betting on the power of partnerships to introduce tech as a differentiator. The OEM has announced a new partnership with Bangalore-based startup – CamCom, which will facilitate AI-enabled and image-based vehicle inspection processes and automated assessment of cars reported for service and repair at the MG service centre.

The AI-enabled solution will save time for operations and provide greater transparency to customers.

The start-up had undertaken a pilot project at MG last year as part of the MG Developer Program and Grant, an innovation platform to encourage developers and innovators to build new applications and experiences for a car. MG Motor India has partnered with the defect/damage assessment AI platform to implement their technology and solution in a larger number of workshops.

Gaurav Gupta, chief commercial officer, MG Motor India said, “At MG Motor, we envision integrating futuristic technologies in every process of car development and services. MG has innovation as one of its brand pillars and we constantly work towards it by partnering with startups through MG Developer Program. Our association with CamCom introduces our customers to AI-based car inspection modules at our service centres. It is a valuable addition to our bouquet of technologies.”

Ajith Nayar, co-founder, CamCom said, “It is quite remarkable that our participation in MG Developer Program has turned into a business partnership. It is an industry-first step towards revolutionising the customer service experience by bringing transparency to the service process. The intent of MG Motor to harness the power of AI across the automotive life cycle is something that we are in sync with. Our partnership with MG is a huge move towards our growth in the automobile segment.”

Through the MG Developer Program (MGDP) & Grant, the OEM has enabled 184 entrepreneurs to showcase their innovation. The unique initiative to develop an innovation platform for developers gives opportunity to startups from categories like electric vehicles and components, navigation technologies, connected mobility and AI among others. MG goes on to partner with some of the startups to integrate their futuristic technologies into MG cars.