MG Motor India launches second phase of Developer Program & Grant for auto tech start-ups

Chinese carmaker of British origin, MG Motor India has commenced the second phase of its innovation programme initiative - MG Developer Program & Grant 2.0. The initiative is aimed at identifying and endorsing new-age solutions that improve customer experiences as well as the efficiency of the automotive sector. The initiative was first launched in September 2019.

The innovation programme is conducted in partnership with global technology leaders including Adobe, Cognizant, SAP, TiE-Delhi NCR, Unlimit, and MapMyIndia. It is further open to external developers – such as students, startups, innovators, inventors, and tech enterprises – as well as internal teams of MG Motor and its channel partners.

MG Developer Program & Grant 2.0 focuses on innovations in the area of connected mobility, charging infrastructure, electric vehicles and components, car buying experiences, AI and ML, batteries and management, voice recognition, navigation technologies, customer experiences, and autonomous vehicles, is expanding its scope in the second phase with a wider ambit including new categories such as sustainability, ease of business and innovation in times of Covid-19.

Gaurav Gupta, chief commercial officer, MG Motor India said, “Innovation has been the core focus of the MG brand since its birth in 1924. As a strong pillar for the brand MG, innovation has always been encouraged by us in the auto-tech start-up space with our entry into the Indian market. We need innovative solutions that can change paradigms and address the real-world needs of today. MG, as a brand, calls upon all ignited minds of India to brainstorm solutions that drive meaningful impact within the automotive space.”

The MG Developer Program & Grant was launched in 2019 and has received more than 320 entries in its first leg. Out of them, 60 teams were shortlisted by MG and its partners who received personalised mentorship by 25 experts. A total of 9 startups were also selected for the grant including Driftly Electric, Innvolutions Healthcare, Voxomos, Highway Delite, Incabex, CamCom, ClearQuote, Meeseeks and Socialcore. These startups have also been aligned with MG to improve their viability and go-to-market strategy as well as time.

Also read: MG Motor India selects 6 start-ups under Developer Program & Grant programme