MG Motor begins cross-country tour before its Q2 FY19 launch
The automaker claims that its Halol plant will roll out the first batch in the coming months and thus is aggressive with its marketing strategies.
MG Motor India starts a three-month long global product showcase tour across top 10 major cities in the country. The carmaker aims to enhance awareness around the iconic brand’s entry into India and get closer to its prospective customers, ahead of its first vehicle launch in Q2 next year.
Speaking on the occasion, Rajeev Chaba, president and managing director, MG Motor India said, “The multi-city product showcase tour reinforces our commitment to the Indian consumers ahead of the launch of our first vehicle in Q2 next year. We aim to educate visitors about our future offerings by demonstrating the fundamental product and technological strengths offered by the MG brand globally.”
The showcase events are being organised in Gurugram’s Ambience Mall from 14 to 16 December and in Cyber Hub from 21 to 25 December 2018. In Noida’s Mall of India, the showcase will take place from 4 to 6 January 2019, while in Chandigarh’s Elante Mall it will be organised from 11 to 13 January. In Mumbai, the showcase will be held at Infinity Mall and High Street Phoenix Mall from 25 to 27 January and from 2 to 3 February respectively.
In Pune’s Amanora Mall, the showcase is slated for 8 to 10 February while in Bengaluru’s Phoenix Market City, it is lined up for 15 to 17 February. In Chennai’s Forum Vijaya Mall, the showcase will be held from 22 to 24 February, in Hyderabad’s Inorbit Mall from 1 to 3 March, in Kolkata’s South City Mall from 8 to 10 March and in Delhi’s Pacific Mall from 15 to 17 March 2019.
MG Motor India is readying its Halol manufacturing facility to roll out its vehicles in the next few months. The carmaker claims that it has finalised 45 dealer partners and will operate around 100 sales & service touchpoints across the country to cater to the requirements of its customers.
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