MG Motor India creates 'song of solidarity'

by Autocar Pro News Desk , 22 Apr 2020

The sound of music and the power of song find resonance in human emotion. It's well known that music is also a very effective stress management tool. Which is why, in a time of coronavirus, MG Motor India employees and dealer partners have created a ‘song of solidarity’. Titled ‘Raftaar Wahi Hogi’, th song is the result of MG Motor India's collaboration with Dr. Rahat Indori and Delhi-based Sufi rock band Faridkot for the composition.

The music as well as the video was turned around in under a week. MG India has tied up with Big FM as radio partner for the song's release. The song sends the underlying message of a ‘new tomorrow’ where India will stand together and help rebuild the nation once again. 

Speaking about the song, Udit Malhotra, head – Marketing, MG Motor India, said, “Raftaar Wahi Hogi is a call for solidarity in these unsure times. As a community focused company, we banked upon a simple insight that music connects everyone since we believe as a 'collective' entity. Together, we can truly make a difference."

Dr. Rahat Indori, the man and mind behind the lyrics said his intent ‘was to communicate hope and a message that we all will get through these tough times.’


Read more: ​MG Motor India mulling over cabin sterilisation tech for its vehicles

BS6 MG Hector diesel priced from Rs 13.88 lakh

Rajeev Chaba talks about what’s in store for MG, the lockdown and more