Mercedes-Benz India is looking to strengthen its position in the luxury performance segment by adding two new models to its AMG line-up. The AMG C 63 Coupe and AMG GT R Coupe are the latest additions to the Mercedes-AMG portfolio in India.
Martin Schwenk, managing director and CEO, Mercedes-Benz India digitally launched the Mercedes-AMG C 63 Coupe and AMG GT R Coupe at the company’s Centre of Excellence in Chakan, Pune.
With the introduction of these two new AMGs, Mercedes-Benz India firmly underlines its presence in the performance car segment, which grew 54% in 2019.
Speaking on the occasion, Martin Schwenk, managing director and CEO, Mercedes-Benz India commented, “With a strong market presence, supported by a wide portfolio of performance cars and a dedicated retail network, our AMG strategy has helped us in cementing our market leadership in the luxury performance car segment. Encouraging customer demand for our top-end AMGs emerging both from metro and non-metro markets validates our efforts to introduce new products in the performance segment. Our decision of introducing these two products is aimed at expanding the top-of the pyramid performance segment, which has witnessed encouraging demand in 2019. We are confident that the AMG C 63 Coupe and the AMG GT R will continue to create momentum and further expand the segment.”
Powered by a four-litre V8 biturbo engine that produces 476hp, C 63 Coupe goes from 0-100km/h in just four seconds with a top speed of 250 km/h. The AMG GT R is also powered by a four-litre Biturbo V8 engine that produces 585hp, sprints from 0-100km/h in 3.6 seconds and has a top speed of 318km/h. Both the AMG Coupes are customisable with MB’s ‘designo’ platform
Martin Schwenk further explained that, “The launch of two new AMGs reiterates our commitment towards introducing the best of products from our global portfolio. We are confident that both these halo products will further enhance the customer excitement created by the AMG GT 4 Door Coupe, which we launched at the Auto Expo. Mercedes’ product offensive for the Indian market will continue as we keep exciting our customers not only with fascinating products and services, but also with innovative brand experiences.”
The Mercedes-AMG C 63 Coupe is priced starting at Rs 1.33 crore and the Mercedes-AMG GT R is priced at Rs 2.48 crore ex-showroom, all India (except Kerala)