Luxury car market leader Mercedes-Benz India today announced one of its strongest quarterly sales performance ever – 4101 units – for the July-September 2021 period. This constitutes 99% year-on-year growth (Q3 2020: 2060; +99%) and has enabled Mercedes-Benz India to clock 8,958 units in the January-September 2021 period, backed by a completely new product portfolio and resurgent customer sentiment.
With this total in the first nine months of CY2021, the company had crossed its entire CY2020 sales volume – 7,983 units – when year-on-year sales were down 42 percent.
The strong rebound in sales particularly in Q3 2021 retail, reflects the continuous v-shaped recovery witnessed since the pandemic affected Q2, owing to the return of economic activities, a stable economy at large and an overall positive market outlook.
In terms of models, the LWB E-Class continues to remain the single highest selling model, followed by the GLC luxury SUV. Strong demand for top-end products like the GLS Maybach 600, New S-Class along with AMGs continues. In the January-September 2021 period, there is equal penetration of sedans and SUVs – 48% – and both the A-Class Limousine and New GLA dove strong volumes. Strong order bank for EQC continues with keen customer interest for the next batch of EQC that arrives this month.
Meanwhile, online sales saw approximately 20% penetration and over 44,000 leads were generated and there were 4.1 million visitors at the new and used online platforms.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “Mercedes-Benz’s strong YTD sales growth which is highlighted by a robust recovery in customer demand specifically in Q3 2021, is backed by a combination of new product line-up and also bullish market sentiments. We have built a strong order bank for most of our new and existing products and are striving hard to handover these cars to the customers on time. We expect the upcoming festive season to continue this sales momentum and create additional demand.”
Schwenk elaborated, “We already have crossed our 2020 numbers in the first nine months this year, and the current market momentum gives us the confidence for the festive season. Our product offensive for the Indian market this year is far from over and the customers can expect some of the most exciting vehicles lined-up for their India debut this quarter. It will be our endeavour to produce as many cars as possible to cater to the unprecedented demand, secure our supply chain and continue to mitigate the current challenges faced by the entire auto industry. We are cautiously optimistic with our sales outlook for the upcoming months.”