German luxury carmaker Mercedes-Benz India has announced organisational change in its Sales & Marketing function effective from May 17. Pradeep Srinivas will succeed Amit Thete in the role of Marketing and Customer Journey function.

Thete will move on to head the Sales Operations function for the OEM and will be responsible for managing Mercedes-Benz India’s Vehicle Preparation Centre (VPC), outbound logistics and dealer stock management. The company says the new role of Sales Operations will be a significant catalyst for its future growth and customer-centricity.

Srinivas was responsible for e-commerce, data management and systems function in Mercedes-Benz India and has played a key role in setting up the e-commerce business in October 2019 and its subsequent mainstreaming in the company’s sales process.

Santosh Iyer, VP – Sales & Marketing, Mercedes-Benz India said: “Amit has played an important role in showcasing the brand’s transition into modern luxury by executing some of the best campaigns, product launches and also by curating highly successful experiential events like Mercedes Trophy and Luxe Drive. He now moves into another crucial function of sales operations that is integral to the overall sales division. We are equally excited to welcome Pradeep into the pure Marketing function after successfully setting up the e-commerce business and data management for the brand. With his strong domain expertise in data analytics and customer journey mapping, we are confident Pradeep will play a crucial role in managing the upcoming transition foreseen in the marketing function.”

“Providing new challenges and opportunities has been an enriching experience for our talents leading to their professional progress and higher contribution. Such transitions are also necessary for the organisation to encourage innovation and drive efficiency. We wish both our executives the very best for their new roles and responsibilities,” added Iyer.