Mercedes-Benz India inaugurated two state-of-the-art outlets in Nagpur today in partnership with its newest partner Garnet Motors. The showroom and the service facility set up in the heart of Nagpur, one of the fastest emerging Tier II regions of India, underlines Mercedes-Benz’s focus on emerging markets. The revamped outlets will cater to the burgeoning demand of customers in Nagpur and surrounding areas.
Mercedes-Benz is celebrating its 25th anniversary in India. Both of the inaugurated outlets come with a total investment of Rs 8.15 crore.
Martin Schwenk, managing director and CEO, Mercedes-Benz India, said, “Mercedes-Benz is extremely pleased to present to Nagpur with two state-of-art outlets from our new partners Garnet Motors. There is increasing demand for luxury cars in Nagpur and Mercedes-Benz aims to capitalise this by offering unmatched product and service range. These outlets will offer our patrons the globally renowned product range, superlative service offerings and enthralling brand experience. 2019 marks Mercedes-Benz’s 25 years in India and we have a host of exciting initiatives including new product introductions to keep our patrons delighted. We have been strategically expanding into new as well as established markets pursuing our customer-centric approach, and the two state-of-the-art luxury outlets are a result of this approach. We are confident that the local expertise and strong network of our new partner will further bolster our foothold in the region.”
He further added, “In Nagpur, the growing penchant for our new generation cars has been witnessed, contributing nearly 50 percent to the overall sales in the region. GLA is one of the highest selling models contributing over 25 percent followed by the E-Class sedan. In addition to young businessmen, Doctors are increasingly opting for the Three-Pointed Star in Nagpur.”
Karnail Singh Cheema, chairman, Central Star said, “It gives me immense pride to partner with an iconic brand like Mercedes-Benz and we are excited to contribute to the brand’s growth story in the country. Both the showroom and the facility are designed as per the global standards and aims to deliver a delightful, hassle-free experience to all its existing and potential customers in the region. The strategic location of the showroom will not only cater to this prosperous city but also to neighbouring areas, helping the brand expand further.”
Mercedes-Benz India claims that it has the densest network in the luxury car market with 96 outlets across 47 cities.
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