Mercedes-Benz India has expanded its range  customer service offerings. Called ‘Service on Wheels’, the new initiative comprises a service truck that comes equipped with all the tools along with professional service personnel to attend to customer cars, especially in Tier 2 and Tier 3 cities, where Mercedes-Benz doesn’t have a direct presence.

On being notified, one of the many mobile service trucks will visit the customer’s area and carry out the inspection, repairs and service of the car. This initiative is part of Mercedes-Benz’s service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, which was launched in July 2016.

(L-R): Roland Folger, managing director & CEO and Santosh Iyer, vice-president - Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India, at the launch off the 'Service on Wheels’  initiative.

The company claims that ‘Service on Wheels’ is a first-of-its-kind initiative in the Indian luxury car industry, which is highly customer-centric and tailor-made for the Indian market.

This concept is a result of a business innovation project which is conceptualised by the employees of Mercedes-Benz India. It was launched by  Roland Folger, managing director and CEO, Mercedes-Benz India and Santosh Iyer, vice president - Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India, in Amritsar today.

The Phase I of ‘Service on Wheels’ will travel to 15 different Tier 2 and Tier 3 markets undertaking service-related requirements of customers in the remaining months of 2018.