Mercedes-Benz sets up first 3S luxury car dealership in Dehradun

Continuing its ‘15 in 15’ approach for network expansion, Mercedes-Benz India today inaugurated its new dealership in Dehradun. Berkeley Motors, which is spread across 30,000 square feet, is Dehradun’s first ever 3S (Sales, Service, Spares) luxury car dealership and was inaugurated by Roland Folger, managing director and CEO, Mercedes-Benz India and Ranjeev Dahuja, managing director, Berkeley Motors.

Inaugurating the dealership, Roland Folger said: “Mercedes-Benz is delighted to present the discerning customers of Dehradun its first world-class 3S dealership and continue its network penetration further. The inauguration of this world-class dealership and service centre will open doors to our globally renowned product range, hassle free service offerings and a comprehensive brand and ownership experience, for our discerning customers. Dehradun has witnessed a strong economic growth during the recent past and has emerged as an important market with strong potential for luxury automobile. We think Mercedes-Benz is making its debut at the right time and ‘Berkeley Motors’ will be successful to tap the potential of Dehradun and remaining Uttarakhand market.”

The service centre features 6 service bays and the dealership has a qualified and experienced team of 35 personnel.

Berkeley Motors’ Ranjeev Dahuja said: “We are extremely proud to be trusted partners of the iconic three-pointed star in India. Our vision is aligned with Mercedes-Benz’s philosophy of ‘Best or Nothing’ and we are inspired to create customers for life with our services. Dehradun is a unique market with untapped potential for luxury products and services and we see immense potential for this market to grow.”

With the establishment of the new 3S dealership at Dehradun, Mercedes-Benz India continues to have the densest luxury car network in the country, spread across 40 cities and 81 outlets.