Mercedes-Benz India today inaugurated its largest 3S luxury car dealership in Panjim city, Goa, instated by Counto Motors. The 34,000 sqft facility will have a capacity to host nine car display along with 14 bays dedicated for maintenance and repair of up to 2700 cars in a year. 

Set-up with an investment of Rs 10 crores, the entire facility was created in 18 months and will cater to customers in Goa and surrounding districts. Speaking on the occasion, Roland Folger, MD and CEO, Mercedes-Benz India, said, “It is state-of-the-art facilities like Counto Motors that helps us in pursuing our carefully curated ‘Go to Customer’ strategy, which has been giving us a competitive edge in the market.” 

The workshop spread over a cumulative area of approximately 25,000 sqft will have 28 professionally trained staff with a capacity to service/repair approximately 15 cars per day. The workshop will also consist of a dedicated body shop. The new 3S facility will sell and service all the variants of Mercedes-Benz cars.  In addition to this, the facility will also provide free pick and drop services across the state of Goa, separate driver and customer lounge with TV and WiFi access, quick service, variety of official Mercedes-Benz accessories and merchandise to choose from. 

Aakash Khaunte, MD, Counto Motors said, “In recent years, Goa has emerged as an important city for the luxury car segment. Counto Motors is strategically located in the scenic town of Ribander, which has potential to serve not only the city of Goa but also its neighboring districts. With this convenient location and 53 professionally trained staff backed by modern luxury and architecture, we assure a unique and world class Mercedes-Benz brand experience for our discerning customers.” 

Mercedes-Benz currently has 86 outlets across 42 cities. The strategic network expansion drive by the brand is to reach out to every potential customer and serve the existing customer base.