Advancing the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and Hyderabad’s first AMG Performance Centre
15 May 2015 | 7874 Views | By Autocar Professional Bureau
Advancing the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and Hyderabad’s first AMG Performance Centre (APC) at Mahavir Motors yesterday. It opened another APC in Pune today (BU Bhandari Motors), taking the total number of APCs to five outlets in India.
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Advancing the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and Hyderabad’s first AMG Performance Centre (APC) at Mahavir Motors yesterday. It opened another APC in Pune today (BU Bhandari Motors), taking the total number of APCs to five outlets in India.
With these inaugurations in two days, Mercedes-Benz now has five high-end AMG Performance Centres in Delhi, Mumbai, Bangalore, Hyderabad and Pune.
The AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience. Mercedes-Benz has an AMG portfolio comprising seven models in India.
Speaking at the inauguration of the Hyderabad facility, Eberhard Kern, managing director and CEO, Mercedes-Benz India, said: “The increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer-centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience. We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide.
"The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience. The AMG Performance Centres have their own distinct branding and focus on AMG performance brand, AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers of Hyderabad. We have seen the demand for high-end performance cars on a steady rise in Hyderabad and the inauguration of this AMG Performance Centre will boost it further.”
“It is an exciting time for Mercedes-Benz and our success in the luxury car segment underlines that our strategy to focus on the top of the pyramid product strategy is paying since 2008, create optimal market reach for the brand.”
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