Delhi ranks among the most prominent markets for Mercedes-Benz, contributing 25 percent of its sales.
12 Dec 2016 | 9150 Views | By Autocar Pro News Desk
Mercedes-Benz India today inaugurated a new dealership in the heart of the National Capital, further strengthening its footprint in the Delhi market and expanding its all-India network to 89 outlets across 41 cities.
Silver Arrows, the latest sales and service outlet, is the luxury carmaker’s 11th outlet in Delhi-NCR. Delhi ranks among the most prominent markets for Mercedes-Benz, contributing 25 percent of its sales. The new dealership, located at Ashok Hotel in the upmarket Chanakyapuri area, will cater to customers in the Delhi and NCR region. The dealership was inaugurated by Roland Folger, managing director and CEO, Mercedes-Benz India and Tushar Kumar, CEO, Silver Arrows.
Speaking at the inauguration, Roland Folger said: “The national capital has always been the most important market for Mercedes-Benz, contributing nearly 20-25 percent to our overall sales. With this new dealership, we aim to cater to burgeoning luxury car market in the city. This is the 11th Mercedes-Benz dealership in Delhi, the highest number of dealerships in a city for Mercedes-Benz India. We are sure that our ever-growing customer base will emerge much stronger in Delhi owing to the opening of new Silver Arrows dealership.”
Folger further elaborated, “With our ‘Winning’ philosophy for 2016, we will be launching 13 new products and 10 new outlets in existing and new markets. The end of the year will also be very exciting for us with the 13th car launch. Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening the brand presence in an emerging market like India.”
Silver Arrows, which is spread across 6,000 square feet, is staffed by 10 professionals to ensure a hassle-free brand experience.
Tushar Kumar, CEO, Silver Arrows, commented, “Silver Arrows is pleased to be a partner of Mercedes-Benz India. The best part of our showroom is its location that can cater to the entire Delhi and NCR region.”
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