Maxxis Rubber India, part of the Maxxis Group which claims to be the leader among two-wheeler tyre makers globally, has announced the appointment of its first distributor in Uttar Pradesh. Hanumant Enterprises, based in Gorakhpur, will become the first official distributor for the company in the northern state.

The company states it plans to appoint two more distributors in UP this month through its official distributor in North India, MTTK Trading. The dealership will reach out to dealers, auto parts retailers and independent repair shops around Varanasi, Gorakhpur, Allahabad and adjoining areas.

Jia-Ciao (Gary) Liou, spokesperson, Maxxis India said, “We at Maxxis believe that distributors and dealers are our brand partners in true sense. We have had a long standing partnership with MTTK and are delighted to team up with them to expand our footprints in Uttar Pradesh. We are confident that the addition of new distributors will significantly improve our presence and position in the region.”

MTTK Trading is responsible for tyres for passenger car and two-wheeler tyres for the aftersales markets in Uttar Pradesh, Haryana, Punjab, Delhi, Chandigarh, Uttarakhand, Himachal Pradesh and Jammu & Kashmir. Maxxis Rubber India says MTTK has brought on boord six distributors in North India and plans to add six more by the end of this month.

Maytar Korcharoenkiat, director, MTTK Trading said, “The product quality and positive customer feedback of Maxxis Tyres have undoubtedly helped us grow in the regions we already have a presence in. We currently have a total of 177 dealers across North India and are targeting to have over 700 dealers partners on board by next month. With the appointment of our UP distributors, we aim to have associations with 200 dealers in the region by this month.”

“With great emphasis on digitisation and business analytics, we will constantly work towards providing support to all our dealer partners to help them run their business effectively. It is our endeavour to provide a heightened experience to the dealers and end users alike,” added Gary Liou.

Maxxis Rubber India says the domestic market is touted to play a vital role in the company’s global vision to become one of the top five tyre manufacturers in the world by 2026. And Uttar Pradesh being the most populous state of the country and a key driver of growth in the auto sector is a significant market for Maxxis in India. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. The company has plans to come up with five more plants in the future which will also cater to the passenger vehicle tyres market.

Also read: Interview: Jia Ciao (Gary) Liou, spokesperson, Maxxis Rubber India.