Maxxis India, a sub-company of Maxxis Group, one of the fastest growing tyre companies globally has announced partnering India Yamaha Motor, as its OEM partner.
As per the understanding, Maxxis Tyres of specification Fr: 90/90-12 M6307 and Rr: 110/90-10 M6220 will come fitted in India Yamaha Motor's 125 cc, BS VI scooter range of Yamaha Ray ZR and Fascino. Whereas, Yamaha Ray ZR Street Rally 125 FI will come with tyres specification Fr: 90/90-12 M6309 and Rr: 110/90-10 M6310. The supplier says it has already started production of these tyres to cater to the requirement for both the range of scooters.
Maxxis India states that these tyres are amongst the best in the industry and known for its dual-purpose quality- suitable for city driving and off-roading and high-speed touring capabilities, and are being designed with 20 percent lower rolling resistance.
Commenting on the announcement, Bing-Lin Wu, marketing head, Maxxis India said, “We are extremely excited about this partnership. As the development unfolds, Maxxis and Yamaha will steer this partnership to provide best of synergies in one product for the customers. As we begin our 5th year of operations in India, this association will further strengthen our portfolio for scooter tyres in India. We are hopeful that the relationship will help us create a new market for Maxxis Tyres and penetrate deeper in rural markets. We look forward to a long standing and a fruitful association with Yamaha.”
As a part of this association, Maxxis Tyres will be available at select Yamaha and Maxxis dealerships across India. To equip the dealers with knowledge pertaining to the products and services, Maxxis conducted training sessions across India, covering over 1700 Maxxis dealers.
The company says the India market will play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Maxxis India is targeting to capture a market share of at least 15 percent of India’s two-wheeler tyre market by 2023. Apart from catering to the domestic tyre market, the product portfolio from the Sanand facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up 5 more plants in India which will also cater to the passenger vehicle tyres market.