The country’s largest carmaker Maruti Suzuki India has launched a distinctive loyalty program – Maruti Suzuki Rewards. This the company says is first-of-its kind loyalty program and will cover all passenger vehicle customers from Arena, Nexa and True Value outlets.

The initiative is a comprehensive program that comes with a range of benefits on purchase of additional car, service, Maruti Insurance, accessories, customer referrals and several other association benefits with the company. The OEM says customers can now experience this digitally supported card-less program with the help of Maruti Suzuki Rewards website and see their reward points growing with every interaction and transaction with Maruti Suzuki.

Speaking on the launch of this initiative, Kenichi Ayukawa, MD and CEO, Maruti Suzuki India said, “Maruti Suzuki Rewards reinforces our commitment to offer a bouquet of delightful services to customers. This new loyalty program takes this spirit forward and brings together some of the finest benefits. It offers flexibility to the members to use the benefits as per their need and climb up the tier ladder of the loyalty program to avail special and exclusive benefits. The Maruti Suzuki Rewards program will be accepted at all Maruti Suzuki dealerships across India. The rewards can be used for redemption against vehicle service, purchase of accessories, genuine parts, extended warranty and insurance or enrolling with our driving schools.”

Under the program, customers will be classified into four tiers – Member, Silver, Gold and Platinum. The company says customers will also be rewarded with badges, a gamification feature which will make their interaction with Maruti Suzuki even more rewarding and will give them a chance to unlock access to exclusive events and offers.

While the program is being upgraded, members from the existing AutoCard and MyNexa program will be transitioning to the all-new Maruti Suzuki Rewards, for which there will be no additional fee and point value balance from the previous program will be carried forward. The new loyalty program is card-less and all information and transactions alerts will be sent digitally to customer’s registered mobile number.