Maruti Suzuki expands Ecstar lubes range to Arena retail network
The product range, which includes engine oils, coolants, injector cleaner, automatic transmission oil, car care products and screen wash for cars, was previously limited to only the premium Nexa network.
Maruti Suzuki India today introduced the Ecstar brand of lubricants, coolant and car care products, previously available only at the premium Nexa service workshops, to all its Arena workshops in India.
The carmaker is also introducing a new range of engine oil – 0W16 – claimed to help reduce friction, leading to improved fuel efficiency and cutting down on CO2 emissions. Being low viscosity oil, Maruti says it will also ensure engine durability.
Speaking at the product announcement in New Delhi today, Kenichi Ayukawa, MD and CEO of Maruti Suzuki, said: “To ensure optimum performance of Maruti Suzuki cars, we are now extending the Ecstar portfolio to Arena. Ecstar oil is a powerful lubricant that not only enhances the performance of vehicles, but its optimal lubricant formulation, but also offers outstanding engine protection, which results into long life of the engine and improved fuel efficiency.”
The Ecstar brand of high-performance engine oil and coolant and chemical products was launched by Maruti Suzuki’s parent Suzuki Motor Corporation, Japan in 1984. In 2015, SMC promoted it as a global brand of high quality products. At present, the Ecstar brand is marketed across Europe, USA, Mexico, Australia and South East Asia.
The company says Ecstar engine oil has the optimal formulation for lubrication and a cooling effect, to ensure the cars deliver the highest level of performance.
The range of Ecstar products will be procured from select local suppliers. These suppliers will undergo stringent tests to qualify their products to be included under Ecstar umbrella.
The product range includes engine oils, coolants, injector cleaner, automatic transmission oil, car care products, and screen wash for cars. More products will be added progressively.
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