Maruti has announced its partnership with Quiklyz by Mahindra Finance for its Subscribe program. Quiklyz will offer a white plate subscription for the Maruti range of vehicles. The company has further added Kolkata market to its Subscription program.

Launched in July 2020, Maruti Suzuki Subscribe is a program where a customer can enjoy owning a car without buying a vehicle. Customers can opt from a range of Maruti Suzuki vehicles, for multiple tenure options, for an all-inclusive fixed monthly rental. This monthly rental includes the vehicle usage charges, registration charges, maintenance, insurance, and other common services related to vehicle usage. Once the tenure is over, the customer has an option to switch over to a new car or avail the option of purchasing the subscribed car. The service also offers the customers the option of foreclosing the subscription at any point in time.

Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki said, “In less than two years of its launch, we have received a phenomenal customer response for Maruti Suzuki Subscribe with nearly 1,00,000 enquiries.

Turra Mohammed, SVP & Business Head, Quiklyz, said “Car subscription is gaining pace as customers’ ownership preference is changing across all segments, including individual, professional, SME and corporate. Subscription provides super convenience and unmatched flexibility, something that customers expect and want from their car ownership experience.