Maruti Suzuki India has agreed to acquire 12.09 percent stake in Sociograph Solutions for almost Rs 2 crore.

The investment is expected to help MSIL strengthen its offering by creating a customised sales experiences on the web, virtual reality and augmented reality.

Sociograph Solutions is an artificial intelligence (AI) software company that specialises in a visual AI platform predominantly used to help enterprises improve sales experiences and improve efficiency in their business. SSPL works with leading enterprises in different verticals, delivering quantifiable Return on Investments by improving business metrics.

Sociograph Solutions’ turnover in FY22 is around 3.03 crore (Provisional) and the acquisition of stake in SSPL does not fall within related party transaction for Maruti Suzuki.

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