Mahindra & Mahindra XUV700 today clocked 25,000 bookings in barely 57 minutes of its booking commencement, which is proof of the demand for the recently midsized SUV. Do the math and what you get is 438 bookings in a minute. 

M&M says the volume of 25,000 XUV700s made available today at the launch prices reflects up to six months of production, depending on the variant. It also makes the XUV700 the first four-wheeler in India to hit this milestone.

Bookings will now reopen starting 10am on October 8 (tomorrow). Customers can book their preferred XUV700 via dealerships or digital platforms, at its new yet highly attractive price points applicable for the next 25,000 bookings (details below), after which prices at the time of delivery will prevail.

Veejay Nakra, CEO, Automotive Division, M&M, said: "We opened bookings at 10am this morning. We are humbled and grateful for the response, in fact thrilled that we have received 25,000 XUV700 bookings in a record time of 57 minutes from its commencement.  This constitutes up to six months of production depending on the variant at the committed launch prices. While we had anticipated the traffic and prepared our system with added server capacity, the overwhelming response could have regrettably led to a slow user experience by some our customers.”

According to the company, since its name reveal, the XUV700 social media handles have been abuzz with a huge activity surge, creating a new benchmark in the passenger vehicle social media landscape. It has received more than 223 million gross video views, 142 million reach, 6.48 million website visitors, 4.2 million social media engagement. The XUV700 has also received more than 260,000 enquiries during this period.