Mahindra starts selling genuine spares on group e-store

Mahindra Spares Business, has announced that the standard genuine spare parts will now be available online on M2ALL.com, the official Mahindra Group e-store. Mahindra passenger vehicle owners will be able to purchase genuine spare parts for their vehicle from 20 cities in India, with the facility of door-step delivery.

The company says with this the customers will now be able to search for parts based on key words or part numbers and use filters to simplify their search on the Mahindra website. The portal consists of a picture catalogue of parts where product pages have all the necessary information including a brief description, part number, latest price and vehicle/ variant compatibility.

In addition to authentic products, the portal also offers customers the standard Mahindra Spares warranty policy, and in terms of customer queries, the company has a dedicated back end support team, which is available 24x7 over chat, emails and phone calls.

Hemant Sikka, president – Chief Purchase Officer, Powerol and Spares Business, Mahindra & Mahindra: “At Mahindra we are driven by customer centricity and continuously strive to give the best products and services to our customers. Easy and prompt availability of Mahindra Genuine spare parts is the key to curb the sale of counterfeit parts and ensure safety and optimal performance of our vehicles. I am confident that the easy availability of Mahindra Genuine spare parts online through M2ALL.com will greatly enhance our customers’ satisfaction levels.”

At present Mahindra has got its spares business channel partners on board as sellers to provide prompt supply of parts to customers in the country. The company has listed over 1,000 commonly purchased parts in the aftermarket on the e-store, which it says will be regularly updated on the basis of customer requirements. 

The spare parts business unit caters to the requirements of Mahindra vehicles and tractors used by customers. As part of its expansion strategy, the business unit plans to create hubs across India to cater to the fast-growing demand for genuine spare parts.