Mahindra Tractors, one of the world's largest farm tractor manufacturers by volumes, today announced that it has become the first Indian tractor OEM to rollout 3 million tractors. The company achieved this manufacturing milestone in March 2019.
This, the company, says further strengthens its leadership in the Indian tractor market. It is also the first domestic OEM to have produced over 200,000 tractors in FY2018-19, the highest ever by an Indian tractor brand in a single financial year.
The OEM had rolled out its first tractor in 1963 through a joint venture with International Harvester, Mahindra & Mahindra crossed its 1-million units production mark in 2004. It then went on to become the world’s highest selling farm tractor brand by volume in 2009, and the Mahindra Farm Division then completed its 2-million units production mark 9 years later in 2013, achieving the next million units in just 6 years in 2018-19, inclusive of exports.
As part of the milestone celebration the company will roll out a 360-degree campaign in India, and will extend special offers, service benefits and finance offers to new and existing customers.
Speaking on the milestone, Rajesh Jejurikar, president, Farm Equipment Sector, Mahindra & Mahindra said, “The tractor industry in India has been synonymous with the Mahindra brand over the last seven decades and the 3 million tractor milestone is a testimony to the same. Going forward, we will continue to drive farm tech prosperity through pioneering, accessible and revolutionary farming technologies, innovation and digitisation to transform the lives of farmers and help them address the growing demand for agri products.”