Mahindra & Mahindra opens dedicated farm machinery plant in Pithampur

Mahindra & Mahindra Farm Equipment Sector (FES), a part of the Mahindra Group, today formally inaugurated its first dedicated farm machinery plant (non-tractor) in Pithampur, Madhya Pradesh.

The new facility was inaugurated by Union Minister of Agriculture and Farmers’ Welfare, Government of India, Narendra Singh Tomar at an event attended by key state officials, dignitaries and senior leaders from Mahindra & Mahindra.

Mahindra’s new farm machinery plant is strategically situated in the industrial city of Pithampur with access to a diverse supplier base, enabling the company to manufacture durable, high-quality, affordable and accessible ‘Made in India, for India’ farm machinery, marketed in both the Mahindra and Swaraj brands. The plant will also manufacture products for export to global markets in Asia, Africa, Europe and Americas.

With its well-planned layout, the new plant is capable of rolling out a series of new products designed at Mahindra’s global technology Centres of Excellence in Finland (harvester and forest machinery), Japan (lightweight tractors and rice machinery value chain) and Turkey (farm implements). The new plant is spread over 23 acres and has a capacity to manufacture 1,200 combine harvesters and 3,300 rice transplanters per year. The Pithampur plant, along with its dedicated supplier park, is eventually expected to provide employment to 1,100 persons.

Narendra Singh Tomar: "This is a milestone moment, not just for the Mahindra group, but also for the country and our farmers." Image: NS Tomar/Twitter

The Minister of Agriculture and Rural Welfare, Narendra Singh Tomar said, “The (Mahindra) Group is further enhancing its investment with the launch of its all-new greenfield facility to manufacture ‘Made in India’ farm machinery in Pithampur. This is a milestone moment, not just for the Mahindra group, but also for the country and our farmers.”

He added, “Globally, mechanisation has been one of the key components of high agricultural growth and higher food security with several studies suggesting a direct relationship between increased yields and farm mechanisation. With our ambition of doubling farm mechanisation in India by 2030, the Government of India has introduced several schemes and policies to support greater mechanisation of Indian agriculture and bringing Aatmanirbarta in farm mechanisation is one of them.” 

Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra, said, “Mahindra has been the leader in the tractorisation of India for several decades and is now determined to be a leader in mechanisation of farming. We aim to grow our farm machinery business by 10x in 5 years and the new farm machinery plant in Pithampur is a key pillar in the execution of this strategy."