Mahindra & Mahindra has launched a new W9 variant in its flagship XUV500. Priced at Rs 15.45 lakh (ex-showroom Delhi), the W9 variant gets new features like an electric sunroof with anti-pinch, reverse camera with dynamic assist, 7-inch touchscreen infotainment system, EcoSense technology, android auto, emergency call and dual airbags. The XUV500 W9 is available with both manual and automatic transmission.

Speaking about the launch of the XUV500 W9, Veejay Ram Nakra, chief of Sales & Marketing - Automotive Division, M&M, said, "Since its launch in 2011, the XUV500 has been a pioneer in providing innovative hi-tech features that are not available even in vehicles that are almost double its price. The introduction of these hi-end features at such a competitive price-point will generate a lot of interest.”