Mahindra launches end-to-end digital car buying platform, integrates all dealer and touchpoints

Automotive major Mahindra & Mahindra today announced the launch of ‘Own-Online’ platform, an end-to-end, online vehicle ownership solution. The digital platform acts as a one-stop, 24x7 destination where customers can finance, insure, exchange, accessorise and own a Mahindra vehicle in 4 simple steps, from the comfort of their homes.

The company says a customer can now own a Mahindra vehicle in 4-steps:

1. Explore and personalise: customers explore Mahindra’s range of SUVs and customise as per the customer needs.

2. Get instant exchange quote: customers can select a dealer of choice and get an instant, real-time quotation for one’s old car.

3. Choose finance and insurance: customers can select from multiple finance and insurance options and get online approval.

4. Payment and delivery at doorstep: customers make payment and get 'contactless' delivery at their preferred location.

Commenting about the launch of Own-Online, Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra said, “Today we are delighted to launch ‘Own-Online’ platform, India’s most complete, end-to-end, online car ownership solution. It’s easy and convenient 4-step journey allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered! With our pre- and post-purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us. In the recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction. We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers.”

The OEM says Own-Online is a seamless solution where the customer can personalise their vehicles, instantly generate an exchange, finance and insurance quotations in a few clicks and make booking payment, making the car ownership journey end-to-end and online in the true sense.

Mahindra’s all-India network of over 270 dealers and more than 900 touchpoints are integrated with the Own-Online platform through robust back-end technology and process cohesion. This enables a seamless and personalised end-to-end customer experience, offering convenience of online purchasing and comfort of local assistance. Mahindra says the dealerships have upgraded their procedures and processes and are trained to minimise physical contact. In fact, additional precautions are being taken across the customer interaction processes such as test drives, document collection and vehicle delivery to ensure high hygiene standards are maintained.