Mahindra & Mahindra expands EV range with new three-wheeler

With the e-Alfa Mini, M&M now has the widest range of EVs in India, across segments, for both people and goods transportation. Its range includes the e2o Plus, eVerito, eSupro and e-Alfa.

By Kiran Bajad calendar 08 Sep 2017 Views icon70997 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Confirming Autocar Professional’s investigative report on Mahindra & Mahindra’s foray into electric three-wheelers, the company today launched its electric three-wheeler e-Alfa Mini priced at Rs 112,000 (ex-Delhi) in an official filing with the Bombay Stock Exchange. 

With the e-Alfa Mini, Mahindra now has the widest range of EVs in the country, across segments, for both people and goods transportation. Its current range of offerings includes the e2o Plus hatchback, the eVerito midsized sedan, the eSupro van and now the e-Alfa Mini three-wheeler.

The e-Alfa Mini has a seating capacity of 4+1 and is designed specifically for  Indian conditions. The eco-friendly vehicle is available for sale in Delhi NCR and other parts of the country followed by Kolkata, Lucknow, and other cities in a phased manner. 

The e-Alfa Mini aims to offer last-mile connectivity and intra-city people movement and is targeted at fleet taxi operators and existing three-wheeler owners. The e-rickshaw comes with an attractive exterior design, robust body, large cabin space for passenger comfort and superior suspension and chassis. 

Travels 85km on a single charge
The e-Alfa Mini is powered by a 120Ah battery, a powerful motor and controller. As per Mahindra, charging the e-Alfa Mini will be as simple as charging a mobile phone. It further states that on a full charge, the e-Alfa Mini will be able to cover up to 85km in standard conditions and can achieve a top speed of 25kph. 

The e-Alfa Mini will be manufactured at M&M's Haridwar plant in a planned 1,000 units capacity a month operation. Indraprastha Auto, the company's existing dealer, will market the product in NCR through 12 dealerships and also appoint 20-25 sub-dealers in the next couple of months.

Speaking at the launch of the e-Alfa Mini, Rajan Wadhera, president, Automotive Sector, Mahindra & Mahindra, said, “As the pioneer of electric vehicles and integrated mobility solutions in India, it has always been our endeavour to make EVs more accessible and best suited for Indian conditions. The launch of the e-Alfa Mini is yet another step to provide an emission-free, green mode of safe intra-city transportation in the country. At Mahindra, we are aligned to the government’s vision to become a 100 percent EV nation by 2030.” 

Mahindra will offer consumers a benefit scheme that comprises a 2-year warranty, EMI option of Rs 6,800 per month along with low down-payment of Rs 45,000 and one free battery replacement. Plus, guaranteed service within four hours of a breakdown complaint.

Speaking to Autocar Professional on the launch and plans for the e-three-wheeler, Veejay Ram Nakra, chief, sales & marketing, Automotive Division, Mahindra & Mahindra said, “The e-Alfa Mini is being manufactured at Haridwar with a installed capacity of producing 1,000 e-rickshaws per month. The e-Alfa mini will be available through the Indraprastha dealership network in the NCR region which currently has 12 dealerships, which will be increased to 40 by the end of this month. Our electric three-wheeler customers can have peace of mind after buying this Mahindra product, as we will offer them an industry first, guaranteed service within four hours in case of a breakdown.”

Also read: M&M to majorly gain from EESL’s order for 10,000 EVs

M&M seeks collaboration to localise EV tech

Also view - Dr Pawan Goenka | Interview | Part 1 | Autocar Professional 

Dr Pawan Goenka | Interview | Part 2 | Autocar Professional 


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