Mahindra’s Farm Equipment Sector (FES), was recently awarded the prestigious GNFC Porter Prize 2018 for creating ‘Shared Value’.  

The prize is named after a living legend and the father of modern strategy field, Professor Michael E. Porter of the Institute for Strategy and Competitiveness, Harvard Business School, USA. It recognises the strategic acumen of Corporate companies in India and the contestant companies were evaluated on following measures -

Social problem being addressed;

Geographical reach and societal activities;

Investments in community development on business;

Linkage between the social problem and company’s competitive position and strategy.

Rajesh Jejurikar, president, Farm Equipment sector, Mahindra & Mahindra said, “We would like to thank the Institute for Competitiveness for recognising our effort, and awarding us with the prestigious Porter prize. We are focused on our purpose of pioneering accessible and affordable technology which will transform the lives of farmers."

"With our smart farm machinery, precision farming solutions, digital platforms, custom-hiring and eco-system connect and we aspire to make farming more productive. We are grateful to our customers, dealers, suppliers and technology partners for working cohesively with us to create shared value,” added Jejurikar.

The Porter Prize is adjudged after a rigorous process of evaluation, interaction and jury assessment. The participants are thoroughly analysed on vital parameters of strategy like trade-offs, creating distinctive value, and fit among others that drive the competitive advantage of firms.