Electric mobility solutions provider Magenta Mobility has partnered e-commerce company Flipkart to deploy electric vehicles for its last-mile transportation operations.

With this collaboration, Magenta Mobility formally enters the National Capital Area (Delhi-NCR) and will deploy around 400 electric cargo vehicles to the Flipkart fleet in Delhi NCR. This deployment is over and above the existing fleet that Magenta operates for Flipkart in Bengaluru.

The announcement was preceded by a cargo vehicle flag-off ceremony held at Flipkart’s hub in Inayatpur and presided over by Randheer Singh from NITI Aayog, Amit Kumar of Flipkart, Ms. Sophia Nadur from BP Ventures, Ms. Pooja Mehta of JITO Angel Network and Maxson Lewis from Magenta Mobility.

Magenta Mobility operates an electric fleet of over 500 vehicles in Bengaluru, Hyderabad, and Mumbai, serving clients in e-commerce, grocery delivery, FMCG, food and pharmaceuticals. To date, the brand's electric cargo fleet has travelled over 1 million clean (electric) kilometres, equating to approximately 150 metric tons of CO2. Magenta Mobility aims to deploy a fleet of over 500 EVs in Delhi this year to meet the needs of organizations looking to transition to clean mobility.

Speaking on the partnership, Maxson Lewis, founder and MD, Magenta Mobility said, “We are pleased to see Flipkart's rapid adoption of EVs in its fleet. With our association with Flipkart, we are committed to providing a clean, sustainable, and affordable last-mile delivery solution across the country.” 

Flipkart will utilise Magenta's Electric cargo fleets, including the newly launched Mahindra Zor Grand and other select OEMs to accelerate the growth of EV adoption for last mile logistics. Flipkart plans to introduce more than 25,000 EVs in its supply chain to achieve 100% transition to e-mobility by 2030.