Liqui Moly and Anand Group collaborate for automotive car care

Liqui Moly GmbH of Germany and Anand Group have entered into a collaboration for sale and distribution of automotive car care, additives, lubricants and service products in India.

Ansysco, an Anand Group company, will be the exclusive channel partner and licensee for the complete range of automotive car care, additive and lubricants products in India. The alliance will enhance Liqui Moly‘s presence in India, leveraging the Anand distribution network and local market knowledge.

The focus of the partnership will be mainly on high performance lubricants for servicing premium cars and high-end motorcyles, high quality oil and engine additives for petrol and diesel vehicles and a wide variety of premium quality car care products.  

Liqui Moly, which is an oil brand with a global presence, has a portfolio of over 6,000 products and caters to major car manufacturers like Audi, BMW, Daimler, Porche and Volvo among others.

The Anand Group has a significant presence in the OE segment with almost all Indian OE manufacturers as its customers. Many of its products like shock absorbers, filters, engine products (piston rings, gaskets and bearings), drivetrain products, coolants, brake fluids and clutches are supplied in the aftermarket. To support this network and to meet just-in-time supplies, the Group has 18 distribution points in place with a 250 sales force.