Lexus India launches flagship LX 570 SUV at Rs 2.33 crore

Luxury carmaker Lexus has launched its flagship SUV, the Lexus LX 570, in India at Rs 23,294,000 (ex-showroom). The LX 570 comes powered by a 5.7-litre V8 engine.

The company states the LX 570's styling employs a powerful design concept along with superior off-road technology features ranging from its powerful frame to the intuitive multi-terrain adjustment systems. The 2018 LX 570 also introduces third row seating which can be transformed into additional cargo space if needed.

“The performance and perfection of the 2018 LX embody the highest expression of Lexus engineering and design in an SUV and delivers for the Indian road in ways not previously seen. The addition of the LX 570 to our line-up in India offers our guests a striking vehicle with a commanding presence on the road, and exceptional ride quality to match. This is a car built for those who navigate life’s twists and turns with ease and authority,” said N Raja, chairman, Lexus India.

The LX 570 designed and equipped with Lexus’ signature design elements such as the spindle grille and the Lexus L-shaped illumination of the triple LED headlights. On the inside, the mark of the Takumi is evident in the superior semi aniline leather interiors and the Shimamoku trim on the steering wheel. The Lexus spirit of hospitality, or omotenashi, is expressed in the interior of the LX 570 - cabin, white LED lighting and ambient illumination integrated in the doors.

The Lexus Climate Concierge allows customising of temperature and comfort. On the entertainment front, the LX 570 comes with a premium 19-speaker Mark Levinson reference surround sound system, which the company states delivers a home-theatre quality in-car entertainment along with a high-definition 11.6-inch liquid crystal AI (artificial intelligence) displays for the rear seats.

The 2018 LX 570 is capable of resilient off-road performance, says Lexus. The vehicle’s strength and reliability is due to its top-notch chassis, which enables the vehicle to resist the twisting forces of uneven terrain without compromising comfort and refinement. The frame is designed to separate the suspension from the bodyshell, which helps to prevent noise and vibration from entering the cabin.

The multi-terrain Select tech tunes the vehicle systems to negotiate a range of conditions, and the demanding off-road conditions are seamlessly managed by the 5-speed Crawl Control, which intelligently adjusts the torque and brakes on each wheel independently, allowing the driver to focus fully on steering.

“The LX 570 brings a combination of power, performance and perfection that will make a head-turning impression on Indian roads. It is built to tackle all the unpredictability of uneven terrains and to deliver the hallmarks of Lexus luxury. The 2018 LX delivers the power and dynamic presence of a 4WD with the technological innovations that deliver an exceptional drive,” said PB Venugopal, president, Lexus India.

Also read: Toyota president Akio Toyoda conferred prestigious ‘Issigonis Trophy’ by Autocar 

Interview: N Raja, chairman, Lexus India.

Lexus launches LS500h flagship at Rs 1.77 crore in India