Tractor major John Deere, which is celebrating 20 years in the Indian market, today launched the new four-wheel-drive 3028EN tractor, which offers advanced technology and features suited for orchard and paddy farming.
Over the past two decades in India, John Deere has invested in state-of-the-art factories, innovative products, and new services to help Indian farmers be more productive. The introduction of the new tractor is in line with the company’s effort to providing Indian farmers with technologically-advanced products that offer a wide range of farm solutions including tractors, harvesters and implements.
“Our journey in India began 20 years ago with the introduction of advanced product features such as power steering, oil immersed disc brakes, planetary reduction, force feed lubrication and high torque machines,” said Satish Nadiger, managing director. “John Deere was the first to introduce these features in India and they have now become industry standard.”
Nadiger added, “We have partnered with crop value chain partners for a holistic farm solution and have also introduced important safety features such as rollover protection and seat belts. Our product advances have been immensely valued by our farmer customers.”
John Deere currently has tractor manufacturing plants in Pune and Dewas; harvester manufacturing in Sirhind,Punjab; electronics system manufacturing in Pune; engineering and technology centres in Pune, and a parts distribution centre in Nagpur.
John Deere’s Engineering Centre in Pune has responsibility worldwide for Deere’s design and innovation in utility tractors. Nadiger said product features such as perma-clutch, front PTO, power reverser, telematics and airconditioned cabin have been welcome features for customers. Adding ‘Green System’ farm implements and John Deere combine harvesters have created wholistic farming solutions, he added.
Rajesh Sinha, director, sales and marketing, said, “We provide John Deere products for a variety of agro-climatic conditions and crop types and this has been key to our growth in India. Our product portfolio serves individual farmers, contract farmers and entrepreneurs who are in the business of custom hiring.
Sinha added that John Deere Financial Services provides transparency, speed and convenience.
Nadiger said made-in-India tractors and harvesters are exported to more than 110 countries worldwide and John Deere India has been an award recipient of the Export Excellent Promotion Council award for 15 consecutive years.
In 2017, John Deere strengthened its presence in India with the acquisition of the Wirtgen Group, which has a factory in Pune. The Wirtgen Group is the world’s largest road construction company.