JLR sees tech and engineering as its global growth drivers

At a media event, a day before the Auto Expo opened, Dr Wolfgang Ziebart, Group Engineering Director, Jaguar Land Rover, shared his vision for technology and engineering.

Dr Ziebart explained how key global trends like the growth of the Megacity, an expanding and more affluent world population, as well as trends in connected consumer technologies will bring with it opportunities, as well as challenges for automotive businesses like Jaguar Land Rover.

Dr Ziebart said: "The cars Jaguar Land Rover will develop in the future will reflect a range of challenges and opportunities. We are going to deliver new models that are smarter, more connected and cleaner than ever before.

"With the sensors and computing power we are developing we will enhance the capability of the driver. For the first time we have the technology to realise the vision of achieving zero accidents. I'm confident that we are only a decade or two away from being able to avoid accidents completely.

"However, our customers tell us that any Jaguar Land Rover autonomous car solution in the future still needs to involve the emotions. Whether you are driving a Jaguar or a Land Rover you want an emotional connection and a thrilling drive – with the ability to drive autonomously when required. A smarter car should not be about taking away driving pleasure – it is about enhancing the driver experience. Our engineering team is working on this today."