JK Tyre has been awarded the SAP ACE Award 2014. The recognition is in the category of ‘Special Jury Recognition in Customer Experience – Sales’ for its initiatives taken in marketing and sales, using various new dimensional software technologies which help in process and product management. By leveraging the technology further, JK Tyre has successfully improved the productivity of its team, controlled lost sales and slow moving inventory besides improving the work-life balance of its field force.

According to A K Bajoria, president and director, JK Tyre & Industries, “JK Tyre is committed to growing its business in the domestic as well as global markets. Awards like these recognise our efforts that we put in aligning our technology to fulfil our business needs in order to provide world-class products and after sales experience to our consumers.”

SAP ACE awards are an endeavour by SAP, one of the major providers of business software solutions in India. For almost a decade, ACE has recognized and honoured Indian businesses that have demonstrated the spirit of innovation to transform their processes. 

"The ACE awards are an industry benchmark that recognise the best-run businesses in India and serve as SAP’s tribute to the customers who have used, learnt, innovated and leveraged the power of SAP solutions. We congratulate the entire JK Tyre team on winning this award,” said Ravi Chauhan, managing director, SAP India.