JK Tyre partners CarDekho and Auto Brix for doorstep tyre fitment

by Autocar Pro News Desk , 04 Mar 2021


Image for representational purpose only.

Leading tyre manufacturer JK Tyre & Industries has announced a strategic partnership with CarDekho and AutoBrix to launch ‘JK Tyre Man’, an online-to-offline doorstep tyre delivery-cum-fitment service.

The strategic partnership will see JK Tyre use its existing channel network to extend its products and services to consumer’s doorstep. CarDekho, an online car buying platform provides will enable customers to purchase car tyres from JK Tyre and AutoBrix India’s a doorstep auto services provider will enable tyre delivery and fitment at customer’s doorstep. 

At present, JK Tyre manufactures complete range of tyres for commercial, passenger, farm, two- and three-wheeler and off-the-road segments. In the passenger vehicle segment, JK tyre caters to luxury sedan, SUVs, mid-size sedans and hatchback customers through its popular range of Ux Royale, Ranger series, Ultima and Taximax brands. Car Dekho will have the entire range of car tyres available for purchase and AutoBrix will provide seamless express delivery and Fitment at doorstep.

Srinivasu Allaphan, director - Sales & Marketing, JK Tyre & Industries said, “As seen with almost every industry, automobiles, and especially tyres, are finding a strong demand online. There has been a dramatic shift in the consumer behaviour towards e-commerce, in the last few months due to the ongoing pandemic. Our partnership with CarDekho and AutoBrix for Tyre Man reinforces our motto of staying in total control, where we extend safety and convenience to our consumers and have the purchased tyres fitted right at their doorstep.”

Customers can purchase tyres online through the CarDekho platform and AutoBrix will complete the order by providing the fitment service at customer’s doorstep. The comprehensive information about vehicle fitment on CarDekho platform also allows the user to make informed choice about the kind of tyre to purchase.

Amit Jain, co-founder and CEO, CarDekho said: "This partnership between CarDekho and JK Tyre brings two of the biggest brands in the automotive space together. As part of our journey of becoming the largest personal mobility player in the country, we are committed to give our customers the best online buying experience, which will be enhanced by this collaboration. The launch of Tyre Man will ensure that the customer cannot only buy a car online but also gets quality tyres delivered to their doorstep.”

Prathibha Shalini, founder, AutoBrix said, “We all know how Covid has impacted the world so as the auto services industry. Today world is looking at more doorstep services in every sector and auto services is no exception. This partnership with JK Tyres and CarDekho takes the tyre purchase experience to next level with our doorstep services. We at AutoBrix always put our customers first with doorstep services. We are excited to partner with JK Tyres and Car Dekho in enhancing the customer experience in tyre purchase and fitment segment across India.”

Tyre Man will be rolled out first in Bangalore in its pilot phase from March 2021, before being rolled out to the major cities and towns in India by Q2’ 2021.