JK Tyre & Industries has announced a tie-up with Kia Motors India as a tyre partner for its Seltos midsized SUV. Launched in August 2019, the Seltos has until now sold a total of 127,345 units or 83.29 percent of the Korean carmaker’s total sales of 152,891 units till end-October 2020.

JK Tyre is providing the Kia Seltos with its UX Royale 215/60 R17 radial tyre. The tyre features a five-rib asymmetric design, variable draft groove technology, stable shoulder tread blocks, waffle groove and aero wing design. The company says the UX Royal 215/60 R17 delivers superior ride comfort with crisp handling and low noise even at all speeds.

Commenting on the partnership, V K Misra, technical director, JK Tyre & Industries said, “We are extremely excited about this partnership with Kia Motors India for their Seltos. Through this collaboration, we endeavour to provide the highest quality tyres with innovative features to complement the drive experience for the customer. We are keenly optimistic that this association will further strengthen our market presence and we look forward to a continued and reinforced partnership with Kia Motors.”

“Our path breaking technologies in radial tyres and world class tyre testing mechanism will ensure safety of customers driving the Kia Seltos in multiple terrains,” added Misra.