JK Tyre & Industries has announced that it has further strengthened its relationship with South Korean carmaker Hyundai Motor India by being the OE supplier for its latest SUV the Hyundai Alcazar. This is in addition to its partnership for the Hyundai Creta.

As part of its relationship Hyundai Alcazar will come with JK Tyre’s UX Royale High performance tyre, which comes with 5-Rib asymmetric design, variable draft groove technology, stable shoulder tread blocks, waffle groove, and aero wing design. The UX Royale High performance tyre is said to be capable of facilitating superior ride comfort with crisp handling and low noise at all speeds.  

V K Misra, technical director, JK Tyre & Industries said, “Our previous association with Hyundai for its highest-selling Creta model is a huge success and witnessed an overwhelming response from the customers. The newest collaboration for Hyundai Alcazar is a step forward to strengthen our strong relationship and our commitment to our OEM customers. We are confident that through this partnership, once again we will delight customers with excellent quality of our tyres and best-in-class riding experience across all terrains. We look forward to a continued partnership with Hyundai Motors India for their upcoming future offering.”

Commenting on the partnership, Hyundai Motor India, said, “Hyundai Alcazar is the personification of our customer’s aspirations, giving them the ability to travel together with family and friends for a happy life and quality time. With the addition of Alcazar to our strong SUV line-up we will redefine premium travel experiences for our customers across the country offering them the versatility of 6- and 7-seater SUV that perfectly matches their requirements. Offering superlative performance, comfort and convenience, Hyundai Alcazar will become the Brand of choice for our customers. Our partnership with JK Tyre to offer Hyundai Alcazar with UX Royale high performance tyres, continues to carry forward this SUV’s premium quotient with superior comfort, handling and driving dynamics.”