Jeep India has announced the name of its 7-seater SUV for the Indian market – Jeep Meridian. The company says the name has been carefully chosen for the customer’s sensibilities, keeping in mind the relevance and importance of this model for the Indian market.
The OEM says the name of the vehicle was the first step. A list of 70 different names were studied including a few global Jeep names. However, Jeep says for an SUV that is completely ‘Made in India’ – a name with strong relevance and resonance to the market was required. The name is inspired by the line which passes through the length of India connecting some of the most beautiful states and cultures.
Roland Bouchara, CEO and MD, Stellantis India, "Developed specifically for the Indian customer, we have delivered a sophisticated and capable SUV ready to harness a unique segment opportunity. Our product offensive for 2022 and beyond will continue to illustrate our commitment to India as we work towards strengthening our market presence.”
Nipun J Mahajan, head of Jeep India said, “ We tested the SUV on every kind of terrain India has to offer – by taking it on a challenging journey from Kashmir to Kanyakumari. We are delighted to deliver today, a car that is both Made-in-India and Made-for-India for our customers anticipating the Meridian. From performance to looks and comfort to off-roading prowess, the Jeep Meridian is truly unmatched in its category.”
The camouflaged Jeep Meridian traversed across Ladakh, Kashmir, Himachal Pradesh, Rajasthan, New Delhi, Haryana, Madhya Pradesh, Maharashtra, Kerala, and Tamil Nadu, elegantly navigating the most arduous topographical challenges. The Jeep Meridian covered a distance of more than 5,000km through India testing its performance on various parameters of build quality, engineering, and capability.