Jeep launches assembled-in-India Wrangler SUV at Rs 53.90 lakh

by Autocar Pro News Desk , 17 Mar 2021


Jeep India today launched the locally assembled Jeep Wrangler SUV at Rs 53.90 lakh (ex-showroom price). Local assembly means there is a 15.70 percent price reduction of Rs 10.04 lakh over the CBU model sold earlier at Rs 63.94 lakh.  

Jeep India started production of the Wrangler at its Ranjangaon plant on February 23, 2021 and is now ready for retail across the country. Celebrating 80 years of Jeep globally, a limited number of the Wrangler’s 80th Anniversary ‘Launch Edition’ will also be available to Indian customers.

The locally-assembled Jeep Wrangler is launched in two variants – the Unlimited (Rs 53.90 laklh) and the Rubicon (Rs 57.90 lakh).

Both variants will be powered by a Bharat Stage VI-compliant 2.0-litre, In-Line 4-cylinder, turbo petrol powertrain. Based on the group’s GME or Global Medium Engine platform, this powertrain develops 268 horsepower and 400 Nm of torque and comes with an 8-speed automatic gearbox.

Commenting on the market launch of the locally-assembled Jeep Wrangler, Dr. Partha Datta – Jeep India Managing Director said, “Indian customers have always desired the legendary Jeep Wrangler, and I am pleased we are able to bring this to them, assembled in India. We have extended our points of sale and service for the locally-assembled Wrangler to 26 across the country. I’m also happy to announce that we have introduced a MOPAR-original suite of over 120 Wrangler accessories and value packs which customers can order at our dealerships.”

Dr. Datta added, “Jeep Wrangler’s capability is unmatched because, our engineers always have and continue to test and improve our 4x4 technology to make it a global benchmark. This capability is complemented with a timeless design, modern comforts, the latest in infotainment technology and open air freedom.” 

Both the Wrangler Unlimited as well as the Rubicon come with plush leather seats, a soft- touch leather-finish dashboard, UConnect infotainment, Apple CarPlay and Android Auto, steering mounted controls, cruise control, engine stop/start, dual-zone air-conditioning, automatic headlamps, front LED fog lamps, LED tail-lamps, LED DRL, full-framed removable doors, a three-piece modular hard top and a fold-flat front windshield.

The locally-assembled Jeep Wrangler is available in 5 colours – Bright White, Sting Grey, Granite Crystal, Black and Firecracker Red.