iQuippo partners Kobelco Construction Equipment India for digital sales

iQuippo, a digital marketplace for infrastructure equipment has announced a strategic partnership with Kobelco Construction Equipment India (Kobelco), to market, sell construction and mining equipment manufactured by the OEM on its platform.

The non-exclusive arrangement will allow customers of iQuippo to choose from a wide range of equipment manufactured by Kobelco; avail finance schemes from financial institutions for purchase of those equipment; negotiate rates online and receive real-time offers that are customised according to their financing needs.

iQuippo says the partnership will enable Kobelco to showcase its entire portfolio of products, including all the variants of construction and mining equipment, to more than 90,000 customers. The programme will significantly enhance Kobelco's reach and allow it to capture and monitor leads of potential customers through the entire lifecycle using the iQuippo platform.

Commenting on the partnership, Anant Raj Kanoria, CEO, iQuippo said: "We are very excited to have Kobelco on our platform. I believe that this partnership will be a vital step for the digital transformation in the construction equipment industry, as a lot of services will be available to the customers online and they would be able to interact with the Kobelco dealers digitally rather than visiting the dealership points physically. This will enable the entire Kobelco dealership to offer more services through our platform and it will also assist them in managing customer relationships online. In this period of pandemic, equipment buyers can choose, purchase and avail finance on the iQuippo platform without stepping out of their homes and offices."

Koji Nakagawa, MD and CEO, Kobelco Construction Equipment India said: "Kobelco brand is well known for its high-end technologically advanced excavators. Our recent new initiatives to provide high-end solutions to infra and mining applications has been well accepted by Indian customers. We will continue to provide the best possible solutions and expand our reach to meet the needs of all the aspiring Indian excavator customers. This new agreement with iQuippo is made in this direction to reach out to all potential customers across India and offer our product solutions along with the funding options provided by iQuippo through their digital platform. In this new era of advanced communication, it is very essential to use technology to reach out to customers and create brand awareness. I am confident that this will be a win-win agreement for both Kobelco and iQuippo."