Hyundai Motor India  will soon be launching its VENUE N Line in Metaverse. It will help the company in elevating the virtual experience for the customers, the company has said.

According to the company, customers can download the Roblox app via Play Store to  gain access to a seamless virtual launch experience of the new launch. In software parlance, metaverse connotes a virtual reality space in which users can interact in a computer-generated environment and other users. 

Tarun Garg, Director (Sales, Marketing and Service), Hyundai Motor India said, "  We are confident that this integration of the virtual and physical universe will establish a strong and long-lasting relationship with today's tech-empowered generation.”

The company added that to provide users with an enthralling journey on the Metaverse, the launch will have various innovative media experiences including India Zone, Test Drive Track, VENUE N Line Zone, Showroom, Service Centre, Mini Game, Photo booth, Treasure Hunt and N Line Merchandise.

"Users will also have the option to test drive the new car on an oval road track, customise the car to their liking and even purchase and sell the car. Additionally, the Metaverse for the launch will comprise many more sites that users will be able to spot and engage," the company said.

Users can directly reach the Hyundai Mobility Adventure in Roblox, from where they will be dropped near the event square. They can have easy access to the event tab and area and be a part of one-of-its-kind future mobility experience in India, the company further added.