As per the partnership, the carmaker will initiate activities during all tournaments apart from conducting trophy tours in association with BCCI.
09 Mar 2016 | 4785 Views | By Autocar Professional Bureau
Hyundai Motor India has entered into a four-year partnership with the country’s apex cricket body, Board of Control for Cricket in India (BCCI), as an official partner for all its matches in India along with exclusive category rights.
As per the partnership, a Hyundai fleet of premium cars would be ...
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Hyundai Motor India has entered into a four-year partnership with the country’s apex cricket body, Board of Control for Cricket in India (BCCI), as an official partner for all its matches in India along with exclusive category rights.
As per the partnership, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The carmaker will also initiate activities during all tournaments – Test, One Day and T20 – apart from conducting trophy tours in association with BCCI to build excitement prior to tournaments. In-stadia car display and branding at team dug-outs during T20 matches will be the major on-ground promotional activities during the tournaments.
Commenting on the partnership, YK Koo, MD & CEO, Hyundai Motor India said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”
Speaking at the official signing ceremony, Anurag Thakur, honorary secretary of BCCI commented, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”