Hyundai Motor India has launched the ‘Save Water’ campaign by promoting dry wash. The 45-day-long campaign, conducted in association with the Society for Indian Automobile Manufacturers (SIAM), will start from June 5 till July 19 at 1,254 Hyundai dealer workshops across India.

As a result of the dry wash, the campaign will see the company save 120 litres of water per car. After conclusion of the campaign, Hyundai will donate the same amount of water to drought-affected areas in India.

Commenting on the initiative Rakesh Srivastava, Director, Sales & Marketing, HMIL, said, “Being a socially responsible and environmentally conscious manufacturer, Hyundai believes in the philosophy of preserving the environment and its resources for a better future. As a part of our CSR activations, we regularly engage in environment-friendly initiatives to create strong awareness among the communities. On World Environment Day, we pledge our sensitivity towards the environment and this campaign is one such”. 

A series of environmentally friendly activities are also be conducted across all Hyundai dealer workshops to engage and create awareness among customers. Besides promoting ‘Dry Wash’ for customer cars, Hyundai dealers will be using environment-friendly water-based automotive paints and also encourage their customers to plant more trees.